The Lineage Of A Brand
Advertising / Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Lineage Of A Brand

Published originally in Global Retail Brands Magazine, April 2015 http://globalretailmag.com/index.php/the-lineage-of-a-brand/#sthash.e9P2FFbB.gzR5gdmu.dpbs Does the story of who owns and creates the brand really matter? There are two wildly popular television shows that are global, Shark Tank and Dragon’s Den, which are must-see viewing in our household. Both of them are cut out of the same cloth, setting … Continue reading