Marketing and distribution alliances are critical and increasingly they will be exclusive. Celebrity alliances can be fraught with issues (can you say Tiger, see below, or even Paula Deen?), so Emerge is more focused on supplier, product, trade and brand alliances that meaningfully differentiate you and bring the best-of-the-best together. With new product launches, Emerge specifically helps CPGs navigate which retailers to ally with and why.

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Choosing your allies or partners ultimately says something about you. It will be an even more selective process in the future, as partners will collaborate exclusively and with more intellectual property in the future. Your partner validates the offering of product and service.
– How do I prioritize my alliance opportunities?
– What are my best ways into new partnerships and plan for getting introduced?
– Who are my tactical versus strategic allies?

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