Health Care & OTC That Dare To Be Different
Brand Strategy / Differentiation / Health Care / Innovation / Private Brands / Private Label

Health Care & OTC That Dare To Be Different

A friend in the branding and design industry recently asked us about retailer strategy in OTC and Health Care. He said, “Is there any retailer today who is not doing me-too own branding in health care?” We talked about CVS, and agreed that they are pursuing a strategy of mimicry, particularly in product structure as … Continue reading