The Right Variety
Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Right Variety

How Much Brand Choice Do I Really Need? For many consumers today, the variety offered in supermarkets is daunting, and it shows no signs of slowing. We have tripled the amount of skus carried in an average supermarket since 1980, from 15,000 to 45,000, and last year alone FMCG’s launched over 20,000 new products. To … Continue reading