The Lineage Of A Brand
Advertising / Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Lineage Of A Brand

Published originally in Global Retail Brands Magazine, April 2015 http://globalretailmag.com/index.php/the-lineage-of-a-brand/#sthash.e9P2FFbB.gzR5gdmu.dpbs Does the story of who owns and creates the brand really matter? There are two wildly popular television shows that are global, Shark Tank and Dragon’s Den, which are must-see viewing in our household. Both of them are cut out of the same cloth, setting … Continue reading

Transparency At Retail
Advertising / Brand Strategy / Differentiation / Digital / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized / Vision

Transparency At Retail

There is an incredible transparency that technology is driving, and it affects all aspects of consumers’ and retailers’ lives. The internet has spurred a lot of this, and now look at how  Google Glass is getting major businesses to pause for a second and re-examine their openness. In @Forbes today there was an article on how all major … Continue reading

An Emerging Mobile Presence For Retailers
Advertising / Brand Strategy / Digital / Global Branding / Private Brands / Retail / Uncategorized

An Emerging Mobile Presence For Retailers

There was an article today in Advertising Age about the size of Facebook’s and Google’s mobile advertising that had some stunning facts (@Adage http://bit.ly/1nPCF3a). For most Food-Drug-Mass retailers, mobile advertising is a blip in their investment strategy, but many CPGs have seen religion in where the future is. The numbers bear this out as reported … Continue reading

The Celebrity Story
Advertising / Brand Strategy / Differentiation / Global Branding / Leadership / Private Brands / Private Label

The Celebrity Story

Questions You Should Answer Before Any Endorsement Associating your brand and company with a celebrity used to be the domain only of the big FMCG who could afford to do it, but no longer. The biggest brands in the world pursue celebrity endorsement as a key part of their communication strategy. For example, Pepsi, who … Continue reading

“Simply” Too Much
Advertising / Brand Strategy / Differentiation / Global Branding / Leadership / Private Brands / Private Label

“Simply” Too Much

Why Too Much Of A Good Thing Becomes A Bad Thing Simplicity and things that are simple are embraced by consumers today, and it is no wonder why. Literally everyone feels his or her life is too hectic, overwrought by schedules, overrun by trying to achieve work-life balance, overtaken by an array of products that … Continue reading