Transparency At Retail
Advertising / Brand Strategy / Differentiation / Digital / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized / Vision

Transparency At Retail

There is an incredible transparency that technology is driving, and it affects all aspects of consumers’ and retailers’ lives. The internet has spurred a lot of this, and now look at how  Google Glass is getting major businesses to pause for a second and re-examine their openness. In @Forbes today there was an article on how all major … Continue reading

Faster Is Better
Brand Strategy / Digital / Global Branding / Innovation / Private Label / Retail / Uncategorized

Faster Is Better

One of our big beliefs in the retail world is that “faster is better”, and this is an emerging truth especially with younger shoppers today. Faster store experience, faster delivery, faster checkout. What are you doing to increase the speed of how you are bringing your product or service or experience to market? In today’s … Continue reading

An Emerging Mobile Presence For Retailers
Advertising / Brand Strategy / Digital / Global Branding / Private Brands / Retail / Uncategorized

An Emerging Mobile Presence For Retailers

There was an article today in Advertising Age about the size of Facebook’s and Google’s mobile advertising that had some stunning facts (@Adage http://bit.ly/1nPCF3a). For most Food-Drug-Mass retailers, mobile advertising is a blip in their investment strategy, but many CPGs have seen religion in where the future is. The numbers bear this out as reported … Continue reading

Digital Comfort
Digital

Digital Comfort

Amazon has been critical in injecting a sense of comfort, security and approachability into our electronic shopping experience. From $1 Billion to over $60 Billion in just 12 years, the company now doesn’t just touch the young and brave, but crosses all consumers. Apps to increase shopping on the go only accelerate the trend. 47% … Continue reading