The Celebrity Story
Advertising / Brand Strategy / Differentiation / Global Branding / Leadership / Private Brands / Private Label

The Celebrity Story

Questions You Should Answer Before Any Endorsement Associating your brand and company with a celebrity used to be the domain only of the big FMCG who could afford to do it, but no longer. The biggest brands in the world pursue celebrity endorsement as a key part of their communication strategy. For example, Pepsi, who … Continue reading