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Monthly Archives: March 2014

The Density Dilemma
Advertising / Brand Strategy / Differentiation / Global Branding / Private Brands / Private Label

The Density Dilemma

Posted on March 3, 2014 by Perry Seelert • Leave a comment

By / Perry Seelert As consumers, we are exposed to as many as 20,000 different messages a day, and actually see about 250 of them, so how do we make sense of this marketing assault to the senses? If you are a marketer of a brand, or particularly a retailer brand, how do you truly … Continue reading →

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