The Lineage Of A Brand

Posted on April 27, 2015 by Perry Seelert • Leave a comment

Published originally in Global Retail Brands Magazine, April 2015 http://globalretailmag.com/index.php/the-lineage-of-a-brand/#sthash.e9P2FFbB.gzR5gdmu.dpbs Does the story of who owns and creates the brand really matter? There are two wildly popular television shows that are global, Shark Tank and Dragon’s Den, which are must-see viewing in our household. Both of them are cut out of the same cloth, setting … Continue reading →

Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Retail / Uncategorized / Vision

Being Remarkable At Retail

Posted on February 26, 2015 by Perry Seelert • Leave a comment

Learn ‘Remarkable’ Lessons at WMU Food Marketing Conf. Progressive Grocer, February 24, 2015, 04:35 pm By Joan Driggs, Stagnito Business Information Perry Seelert (L) and Mark Dickinson of Emerge Strategic Solutions to speak at WMU’s Food Marketing Conference “Being unremarkable if you are a retailer or CPG today is a death sentence. Knowing your DNA … Continue reading →

Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail

Beyond The Numbers

Posted on December 4, 2014 by Perry Seelert • Leave a comment

Five key questions to determine if you are best-in-class The rare air of “best-in-class” is difficult to achieve, and is a distinction that goes beyond the numbers. It is tempting to look at best-in-class only from a penetration perspective, and if you do, you should look no further than Trader Joe’s, Aldi, Lidl or … Continue reading →

Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Right Variety

Posted on November 24, 2014 by Perry Seelert • Leave a comment

How Much Brand Choice Do I Really Need? For many consumers today, the variety offered in supermarkets is daunting, and it shows no signs of slowing. We have tripled the amount of skus carried in an average supermarket since 1980, from 15,000 to 45,000, and last year alone FMCG’s launched over 20,000 new products. To … Continue reading →

Advertising / Brand Strategy / Differentiation / Digital / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized / Vision

Transparency At Retail

Posted on October 31, 2014 by Perry Seelert • Leave a comment

There is an incredible transparency that technology is driving, and it affects all aspects of consumers’ and retailers’ lives. The internet has spurred a lot of this, and now look at how Google Glass is getting major businesses to pause for a second and re-examine their openness. In @Forbes today there was an article on how all major … Continue reading →

Brand Strategy / Digital / Global Branding / Innovation / Private Label / Retail / Uncategorized

Faster Is Better

Posted on October 30, 2014 by Perry Seelert • Leave a comment

One of our big beliefs in the retail world is that “faster is better”, and this is an emerging truth especially with younger shoppers today. Faster store experience, faster delivery, faster checkout. What are you doing to increase the speed of how you are bringing your product or service or experience to market? In today’s … Continue reading →

Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label

The Inner Truths To Best-In-Class

Posted on January 3, 2014 by Perry Seelert • Leave a comment

Featured in Global Retail Magazine’s latest issue. Check it out at http://bit.ly/1hlRIx5. What ’s Inside Drives What You See Outside We live in a results-oriented world, and this is good as long as people understand that your outward performance is led by inner strengths. When the own brand industry refers to “best-in-class”, this is usually a … Continue reading →