The Lineage Of A Brand
Advertising / Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Lineage Of A Brand

Published originally in Global Retail Brands Magazine, April 2015 http://globalretailmag.com/index.php/the-lineage-of-a-brand/#sthash.e9P2FFbB.gzR5gdmu.dpbs Does the story of who owns and creates the brand really matter? There are two wildly popular television shows that are global, Shark Tank and Dragon’s Den, which are must-see viewing in our household. Both of them are cut out of the same cloth, setting … Continue reading

Foodmagazine Interview, February 2015
Brand Strategy / Differentiation / Global Branding / Private Brands / Private Label / Retail

Foodmagazine Interview, February 2015

Mark was recently interviewed by the Netherlands’ Foodmagazine for their February Issue. He is the featured speaker on March 10 at the EFMI Business School, which is hosting the Dutch Private Label Congress. Check out the English translation of the interview below, after the actual article. What is the central message you want to convey … Continue reading

Beyond The Numbers
Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail

Beyond The Numbers

Five key questions to determine if you are best-in-class   The rare air of “best-in-class” is difficult to achieve, and is a distinction that goes beyond the numbers. It is tempting to look at best-in-class only from a penetration perspective, and if you do, you should look no further than Trader Joe’s, Aldi, Lidl or … Continue reading

The Right Variety
Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized

The Right Variety

How Much Brand Choice Do I Really Need? For many consumers today, the variety offered in supermarkets is daunting, and it shows no signs of slowing. We have tripled the amount of skus carried in an average supermarket since 1980, from 15,000 to 45,000, and last year alone FMCG’s launched over 20,000 new products. To … Continue reading

Transparency At Retail
Advertising / Brand Strategy / Differentiation / Digital / Global Branding / Innovation / Leadership / Private Brands / Private Label / Retail / Uncategorized / Vision

Transparency At Retail

There is an incredible transparency that technology is driving, and it affects all aspects of consumers’ and retailers’ lives. The internet has spurred a lot of this, and now look at how  Google Glass is getting major businesses to pause for a second and re-examine their openness. In @Forbes today there was an article on how all major … Continue reading

Faster Is Better
Brand Strategy / Digital / Global Branding / Innovation / Private Label / Retail / Uncategorized

Faster Is Better

One of our big beliefs in the retail world is that “faster is better”, and this is an emerging truth especially with younger shoppers today. Faster store experience, faster delivery, faster checkout. What are you doing to increase the speed of how you are bringing your product or service or experience to market? In today’s … Continue reading