Digital Comfort
Digital

Digital Comfort

Amazon has been critical in injecting a sense of comfort, security and approachability into our electronic shopping experience. From $1 Billion to over $60 Billion in just 12 years, the company now doesn’t just touch the young and brave, but crosses all consumers. Apps to increase shopping on the go only accelerate the trend. 47% … Continue reading

Customization
Brand Strategy

Customization

Customized consumer goods and services are now the expectation and not the aberration. This is not a generational phenomenon or for the elite, because customization touches virtually every product today, from kitchen tools to shoes to the cereals we eat. Customization is really a desire for personalization, individuality and represents the fight against “sameness”. This … Continue reading

Hiding The Obvious – Should Retailers Fake It Or Fess Up?
Brand Strategy

Hiding The Obvious – Should Retailers Fake It Or Fess Up?

As published in Global Retail Brands, June 2013 Around the world, retailers’ private brands have proven that they are part of shoppers’ everyday routine, lexicon and share of wallet, and they literally own some of the biggest categories. Milk, bread, eggs and cheese are private brand dominant, and they are all in the highest volume … Continue reading

Leadership – Do You Have What It Takes?
Leadership

Leadership – Do You Have What It Takes?

As published in Global Retail Brands, March 2013 In life and business, let’s face it, the followers outnumber the leaders; it’s a fundamental truth. The word “follower” shouldn’t have a negative connotation, but in business we sometimes interpret it as tepid and risk-averse, when actually it is strategically wise. Apple basically created the market for … Continue reading