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Customized consumer goods and services are now the expectation and not the aberration. This is not a generational phenomenon or for the elite, because customization touches virtually every product today, from kitchen tools to shoes to the cereals we eat.

Customization is really a desire for personalization, individuality and represents the fight against “sameness”. This is a definitely a marker of the Milennial generation, but it has extended beyond into our psyche, shopping behaviors and overall self-expression.

This is one of the top trends we explore in detail at Emerge and across our practice, and we would love to examine its relevance to you and your business.

Categories Brand Strategy

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