Brand Strategy

Customization

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Customized consumer goods and services are now the expectation and not the aberration. This is not a generational phenomenon or for the elite, because customization touches virtually every product today, from kitchen tools to shoes to the cereals we eat.

Customization is really a desire for personalization, individuality and represents the fight against “sameness”. This is a definitely a marker of the Milennial generation, but it has extended beyond into our psyche, shopping behaviors and overall self-expression.

This is one of the top trends we explore in detail at Emerge and across our practice, and we would love to examine its relevance to you and your business.

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