Digital Comfort

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Amazon has been critical in injecting a sense of comfort, security and approachability into our electronic shopping experience. From $1 Billion to over $60 Billion in just 12 years, the company now doesn’t just touch the young and brave, but crosses all consumers.

Apps to increase shopping on the go only accelerate the trend. 47% of U.S. consumer now do their banking on-line.For most retailers, their ecommerce and digital initiatives still pale in comparison to their brick and mortar inclinations, but this has to change with the consumer that wants to buy comfortably at their desktop, expects free shipping and demands in-stock.

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