Health Care & OTC That Dare To Be Different
Brand Strategy / Differentiation / Health Care / Innovation / Private Brands / Private Label

Health Care & OTC That Dare To Be Different

A friend in the branding and design industry recently asked us about retailer strategy in OTC and Health Care. He said, “Is there any retailer today who is not doing me-too own branding in health care?” We talked about CVS, and agreed that they are pursuing a strategy of mimicry, particularly in product structure as … Continue reading

Global Private Label: A Best Practice In Italy
Brand Strategy / Global Branding / Italian Food / Private Brands / Private Label

Global Private Label: A Best Practice In Italy

While my family and I were vacationing in Florence right before Labor Day, I couldn’t help getting into one of Conad’s newer Sapori & Dintorni stores, and was inspired again by its brilliance. I had been to Conad 10 years ago and saw Sapori & Dintorni in action, which literally means “Flavors & Neighborhoods” in … Continue reading