Interchangeability Is A Death Sentence

Screen shot 2013-07-08 at 3.58.00 PM

There are too many brands and companies that are comfortable being the same as the other guy, and “interchangeability” in the consumers’ eyes is a death sentence. We believe that in today’s competitive environment, it is not just nice, but essential to emerge from the pack in every way – through go-to-market strategy, product structure and the people who are the ambassadors for your brand.

Categories Differentiation

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close