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An Emerging Mobile Presence For Retailers
Advertising / Brand Strategy / Digital / Global Branding / Private Brands / Retail / Uncategorized

An Emerging Mobile Presence For Retailers

There was an article today in Advertising Age about the size of Facebook’s and Google’s mobile advertising that had some stunning facts (@Adage http://bit.ly/1nPCF3a). For most Food-Drug-Mass retailers, mobile advertising is a blip in their investment strategy, but many CPGs have seen religion in where the future is. The numbers bear this out as reported … Continue reading

The Celebrity Story
Advertising / Brand Strategy / Differentiation / Global Branding / Leadership / Private Brands / Private Label

The Celebrity Story

Questions You Should Answer Before Any Endorsement Associating your brand and company with a celebrity used to be the domain only of the big FMCG who could afford to do it, but no longer. The biggest brands in the world pursue celebrity endorsement as a key part of their communication strategy. For example, Pepsi, who … Continue reading

“Simply” Too Much
Advertising / Brand Strategy / Differentiation / Global Branding / Leadership / Private Brands / Private Label

“Simply” Too Much

Why Too Much Of A Good Thing Becomes A Bad Thing Simplicity and things that are simple are embraced by consumers today, and it is no wonder why. Literally everyone feels his or her life is too hectic, overwrought by schedules, overrun by trying to achieve work-life balance, overtaken by an array of products that … Continue reading

Presenting at GlobalShop ’14
Brand Strategy / Differentiation / Global Branding / Innovation / Leadership / Vision

Presenting at GlobalShop ’14

We are presenting Wednesday, March 19th at GlobalShop ’14 in Las Vegas. If you are going to the show, please stop by and see us! being unremarkable. Most people, brands and things are “average”, this is the law of life and thus the meaning of the word. Normal, regular, unassuming, just ok. But being unremarkable … Continue reading

Where Are The Heroes?
Brand Strategy / Differentiation / Global Branding / Innovation / Private Brands / Private Label

Where Are The Heroes?

Our latest article in the October issue of Global Retail Brands magazine. Check it out at http://bit.ly/GzF5Oq. Where Are The Heroes? The Future Of Signature Products Sometimes we have to look at our past to chart the future, and so let’s go back to 1988 at Loblaw, when the President’s Choice “Decadent” chocolate chip cookie … Continue reading